Penny Sainsbury
A brand enthusiast with international experience across property and luxury lifestyle, Penny has worked with leading names including Aman, Lodha, Four Seasons, Christy and Taylor Howes. She specialises in shaping strategic, culturally informed communications for entrepreneurial creators and designers, underpinned by a strong understanding of the global wealth landscape.Penny leads Peridot, chairs the Place2Be carol concert committee and has served as a judge for the Positive Luxury Awards.
Founder“Peridot provided an invaluable service to Gaze Burvill, especially for the launch of our National Trust Collection and interiors brand Meon. Penny and the team are extremely well-connected and understood exactly what we were trying to achieve, as well as full of ideas about how to do it. Peridot is a great complement to the in-house team.”
Lizzie Baxter
Lizzie is a PR and communications specialist with a background in the interiors industry, known for her flair for writing and brand storytelling. She has worked closely with leading global interior designers and helped launch landmark hospitality projects across London, New York and Paris. With a strong network spanning interiors, lifestyle and travel, Lizzie is driven by a passion for interiors, art and championing emerging talent.
Director, PR
Millie Pattinson
Account Manager, PR & DigitalWith a foundation in super-prime property and luxury branding, Millie manages key accounts including Taylor Howes, Verve Concepts, Strom Architects and Imperium. She specialises in shaping brand identities and delivering strategically led campaigns, driven by a passion for design, interiors and architecture.
Director, DigitalBeth Connor
Beth has over eight years’ experience delivering high-impact social and integrated campaigns, working across leading London agencies for premium and luxury brands in FMCG, tech, lifestyle and retail. With a background in multimedia journalism, she crafts culturally sharp content that drives engagement, impact and results. Previous clients include Diageo, Edrington UK, O2 and Samsung.
“Penny and her team are all a delight to work with - charming, intelligent, and creative, and everything they do is well thought through, and delivered on time. They understand brands and they understand the media. And Penny has deep knowledge and insight of the luxury and interiors world. And she knows everyone!”
Lucy Hume
Copywriter, PR & DigitalAccount Manager, PR & Influencer Marketing Grace Spalton Woods
With over four years’ experience in luxury lifestyle PR, Grace manages key accounts at Peridot including Christy, TR Studio, Lodha and Alitex. She specialises in strategic media outreach and impactful brand storytelling, building strong client partnerships across property, interiors and architecture.
Lucy is an experienced copywriter and editor with a background in publishing and content marketing. She writes journal articles, newsletters and web content for Peridot clients including LA London and Verve Concepts. In her previous role as Head of Content for a heritage publisher, Lucy edited reference books and delivered content campaigns for multinational partner brands. Well versed in content design and writing for web, Lucy combines a passion for storytelling with a keen eye for detail and a lightness of touch.
“We’ve worked with Peridot for several years and their results speak for themselves. They combine strategy, creativity, and deep industry knowledge to deliver outstanding coverage and lasting visibility. They’ve become an integral part of our extended team.”
Rachel Corbin
Influencer marketing managerSpecialising in creator partnerships within the interiors sector, Rachel brings over a decade of experience in digital marketing to her role at Peridot. She has delivered standout collaborations for Christy, including campaigns with Sam Nowell around Wimbledon and the Heirlooms of the Heart project. Formerly at fabric designer Linwood, Rachel combines a sharp eye for trends, design and detail with a hands-on approach on set, ensuring every collaboration is creatively aligned and delivers measurable impact.